On May 10, 2015, Ai Ruisi, a leading Chinese brand in upholstered furniture, celebrated its 20th anniversary with a special press conference titled “Love Times†held at the Beijing EAST Oriental Wine Cellar. This event marked the official start of a series of celebrations honoring two decades of growth and success in the home furnishings industry. The brand’s official website is available at http://aris.cnjiaju.com/share.
During the press conference, Chen Tao, Vice President of Marketing at Ai Ruisi, officially unveiled the company's 20th-anniversary social initiatives, which included "Grateful Feedback" and "Public Welfare Actions." Industry leaders and major media outlets were present to witness this milestone event, highlighting the significance of Ai Ruisi in the furniture sector.
Yin Chao, Secretary General of the Beijing Furniture Brand Alliance, attended the event and delivered a speech expressing his admiration for Ai Ruisi's achievements. He praised the brand as an outstanding representative of Beijing's furniture industry and a leader in soft furnishing across China. Over the past 20 years, Ai Ruisi has consistently achieved strong market growth, showcasing its brand vitality. Yin expressed confidence in the brand's future and its continued success in the competitive home furnishing market.
Fan Yi, Chairman of Ai Ruisi, reflected on the company's journey over the past two decades, acknowledging the hard work and dedication of all employees. He emphasized three key factors behind Ai Ruisi's success: focus, design excellence, and brand strength. Looking ahead, Fan stated that the company will continue to prioritize brand development, maintain product innovation, and foster partnerships for mutual growth. He also highlighted the importance of gratitude and social responsibility, stating that a company that values its customers and community can achieve long-term success.
In addition, Chen Tao introduced the brand’s “Seven Swords†themed activities for the 20th anniversary. These include a wide range of events designed to engage customers and promote social causes. Among them, the first sword, “Swim Dragon,†involves the creation of National Embrace Day on May 28 to celebrate family, friendship, and love. Other initiatives include public welfare projects, store expansions, brand image upgrades, new product launches, and customer appreciation campaigns. A mysterious event was teased to take place by the end of June, generating excitement among fans and customers alike.
Ai Ruisi, known for its high-quality soft furniture, is led by Italian designer Marco Giorgio. The brand has focused on advanced materials and craftsmanship for two decades, creating luxurious and innovative products. With thousands of stores across over 300 cities, Ai Ruisi continues to bring premium home experiences to consumers nationwide.
The company expressed deep gratitude to its loyal customers and the broader community for their support. The 20th-anniversary celebrations not only showcased Ai Ruisi’s strong corporate foundation but also highlighted its commitment to social responsibility, reinforcing its position as a respected private furniture brand in China.
At the end of the event, Ai Ruisi’s Chairman Fan Yi, Yin Chao from the Jingpai Furniture Brand Alliance, and other industry leaders jointly launched the “Ai Ruisi 20th Anniversary Series Celebration.â€
Following the main press conference, Ai Ruisi partnered with Chengwai Chengyi and Yifeng, two well-known furniture brands, to hold a joint celebration at the Chengwai Theater. Singer He Jing, Liu Chen from the Beijing Home Furnishing Industry Association, and over 40 media representatives attended the event, emphasizing the scale and significance of the occasion.
Fan Yi further explained that the 20th anniversary is a meaningful milestone for both individuals and companies, marking a transition from youth to maturity. As the three brands joined forces for their respective anniversaries, they created a unique opportunity to celebrate together and share their achievements with the public.
Ai Ruisi, along with Chengwai Chengyi and Yifeng, planned to launch a series of cultural and promotional activities throughout June, offering consumers a grand home-themed festival filled with entertainment, nostalgia, and value. The brand aims to create unforgettable experiences while continuing to innovate and deliver exceptional products to its customers.
Over the past 20 years, Ai Ruisi has grown from a small enterprise into a leading name in the home furnishings industry. Looking ahead, the company remains committed to its original vision, striving to create more meaningful works and express its love for its supporters through every product and initiative.
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