Chapter 3 Japan
Komori (Komori) Company, established in Japan in 1923, was the first company in Japan to produce printing presses. Today, Komori has established its reputation in manufacturing top-of-the-range offset press equipment worldwide. And become the market leader in Japan and has a worldwide equipment marketing network.
About Komori's history: http: //Class/comfy/komori.htm
The Mitsubishi Consortium was founded in 1956, its predecessor was "Old Mitsubishi Corporation" (the company was ordered by the United States in the second half of 1947 to be decentralized by the Japanese government. "Dissolution of the chaebol" dissolves the family-owned chaebol family, the main company and the subsidiary The master-slave relationship between the controlling parties collapsed, which increased the autonomy of the subsidiaries and made the employees work harder. The establishment of a new system with relatively separate capital and operations has played a positive role in promoting the company ’s development. Mainly engaged in heavy industry and chemical industry, among the six major consortiums in Japan (Mitsui Consortium, Sumitomo Consortium, Fuji Consortium, Sanhe Consortium, and First Consultative Bank Consortium), the Mitsubishi Consortium is the most powerful. Among them, Mitsubishi Heavy Industries and Trigonal Steel, Mitsubishi Chemical, Mitsubishi Electric, etc. are all first-class enterprises in the same industry in the country, and are among the best in the same industry in the world.
Section 1 The Spirit of Bushido
The Japanese people generally do not have Catholic or Christian beliefs, so how does Japan build its name brand?
In Japan, there is a universal spirit that is deeply rooted in everyone's heart. No change due to age, gender, or identity. From small to large, from family to company, to Japanese foreign policy, all reflect the shadow of this idea. This kind of thinking has had a profound impact on the development of the two major brands of Komori and Mitsubishi in Japan.
Looking back on the history of Japan, Japan initially formed a unified Yamato country in the fourth century AD, and China became the earliest country in Japan, and Confucianism was introduced into Japan with the establishment of diplomatic relations between China and Japan (4th century AD). The so-called Confucianism refers to a set of theoretical systems that was founded in Confucius and Mencius and developed and enriched after more than two thousand years.
In terms of life philosophy, it emphasizes the use of "benevolence" to cultivate personal ethics; in social philosophy, it promotes "loyalty" and "filial piety" and values ​​harmonious interpersonal relationships. Confucianism had a major influence on the formation and development of the Japanese Bushido spirit.
After the middle of the 10th century, the feudal lord class of Japanese warriors gradually formed. Samurai is a social class specialized in martial arts in Japan. The loyal servants of the ruling class after the mid-Heian period of Japanese feudal society, also known as warriors and attendants. See below:
The samurai's code of conduct is Bushido. In this historical context, as the moral code of conduct of the Japanese samurai class, the loyalty, patience, and strong spirit of Bushido became the core of the cultural thought of the Japanese feudal era. After the Meiji Restoration, the "warrior" ceased to exist as a class, but its ideological system still had a great influence. As the environment changed, the Japanese people combined their production and life with this loyalty, patience, and strong spiritual worship into Japan's technological development, mechanical casting, and processing industries, and this spirit has continued from generation to generation.
The samurai was originally a cavalry professional in archery and was selected into the national government to work as a security guard in the state palace and political hall. Later, the nobles also had their own warriors who took care of their homes. With the further development of the feudal manor system in Japan, the newly emerging powerful lords to protect their own interests, the samurai regiment with the master-slave relationship as the link to strengthen the fighting power, demand warriors with loyalty, bravery, shame, and desirelessness. These requirements are called "the way of life and death" to develop the character of absolute obedience to superiors, promises and courage to sacrifice oneself. Since the Kamakura Shogunate, these requirements have become feudal ethics in disregard of the regulations that must be observed. Shanlu Suxing theorized and systematized the words and deeds of the samurai during the Edo Shogunate period and named it "Bushido". The ideological system of the samurai class was fully formed. After the Meiji Restoration, Japanese militarists advocated embodying the spirit of Bushido in the form of loyalty to the emperor, not only in the army, but also in the civil society, and vigorously promoted the spirit of Bushido, making it the ethical concept of the entire society.
In summary, in the development of printing press manufacturing companies in Germany and Japan, business people are subject to a belief and an idea. The following will focus on the human factors that are deeply influenced by faith, which are the main driving forces for brand building, and how high-quality human resources can play a decisive role in the development and growth of enterprises.
Section 2 Mitsubishi and Komori's development depends on manpower
According to the concept of materialism, to produce a good printing machine, there are two basic factors. The first is the manpower factor; the second is the macro environment factor. There are specific geographical conditions, historical background, international climate and technology. The Bushido spirit has created a group of diligent, humble, obedient, and responsible people. This allows Germany and Japan to have superior conditions than other countries, that is, high-quality human factors. Taking Mitsubishi and Komori as examples, in the growth of Mitsubishi and Komori, how to measure the primary and secondary factors of human and environmental factors? Looking back at history, it is not difficult to find that companies in other countries had similar or even better environmental factors than Mitsubishi and Komori at the time, but why could they not produce good printing presses? Therefore, the various macro environments are insufficient to explain that Mitsubishi and Komori can do better than other countries. Just like a person who can't cook, give him rice, oil and salt, and he won't cook a delicious meal. It can be seen that human factors are the most important.
Everyone's behavior and social behavior are guided by thoughts. We know that there are two major factors in creating a good brand: first, subjective human factors, and second, macro environmental factors. The subjective human factor is the most important factor. It includes human quality, labor productivity, and labor-management relations. Human factors are subjectively active, and they must deduce objective factors. It not only directly promotes the growth of big brands, but also improves various objective factors so that they can play more effectively. Of course, I do not deny that foreign capital, mineral resources, technology, geographical conditions, international climate, and market demand play a necessary role in brand growth. However, if these objective factors are not used reasonably, Mitsubishi and Komori cannot succeed or develop. This is the so-called "the weather is not as good as the geography, and the geography is not as good as people".
So far, we have proved that during the growth of the two major brands of Mitsubishi and Komori, high-quality employees who are deeply influenced by the Confucian mindset of the Bushido spirit are the main driving force. Well, there is a clever woman here. She is the subjective human factor. Her skill in cooking is the spirit of Bushido. She is the subjective human factor; and rice is the objective environmental factor. I must admit that rice as an objective factor is necessary for the meal, but whether or not a pot of delicious rice can be cooked depends on the coincidence of this clever woman. It can be said that my friend cooked a pot of good rice for us, and we thanked her and praised her, saying: "Oh! You really can cook!" But we can't say: "Oh! Your rice is so good!" Looking back at history, we can find that Italy, which also has advanced steel machinery technology, is also a defeated country in World War II, and also has a good international climate to develop its economy after the war. Italy has the same or even better environmental factors, that is, we The rice is said, but why do some people cook raw rice and some people cook paste rice? The five major printing brands cooked a pot of good rice for us to eat, and it happened to be on the clever woman's word "Qiao".
The spirit of Bushido has been around for more than a thousand years. Why has it played a role in promoting brand building in recent decades? It can be answered in one sentence, that is, "A clever woman cannot cook without rice". The rice here is actually the objective condition. When there is no rice, that is, the objective conditions are not sufficient, no one can cook; but with rice, we can see that some places still can't cook good rice, and some places have cooked rice , Rice paste, half-cooked rice, but Japanese rice is cooked particularly fragrant. We can see, what is the reason? Is it because Mi is good, or because her hand is so clever? Japan ’s Mitsubishi and Komori machines are well-made. This is a recognized fact. Just like raw rice has been cooked into rice, the following discussion is how this good meal is burned out.
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