What is the status of Jiangmen printing industry in the industry? On June 24, 2008, the National "Future Development of Printing Industry" Seminar was held in Heshan City, a "National Printing Industry Base", with hundreds of printing company representatives from 9 + 2 provinces and cities in the Pan-Pearl River Delta. People in the Jiangmen industry believe that the reason why Jiangmen chose Jiangmen at this conference shows that Jiangmen has been widely recognized as one of the printing industry bases in Guangdong. Earlier in early May, the "The Third Jiangmen Printing Industry Exhibition" demonstrated industrial advantages on its own stage.
On June 27, 2008, Zhuhai Resort held the "Appraisal Meeting on Technological Achievements of E-Commerce System in Tianma Printing Industry". The Southwest Information Center of the Ministry of Science and Technology has determined that its online bidding, automatic matching transactions, user-defined permission management, and integrity files are the first in the country.
In the network era of global economic integration, how can Jiangmen's traditional printing industry actively enter the e-commerce field and seize this new development opportunity? It is reported that half a month before the press conference, the New Bureau of Culture Management of Jiangmen City has passed the information of the relevant provincial departments to promote this e-commerce platform to the printing enterprises in Jiangmen, and the platform has recently set up an office in Jiangmen. Will Jiangmen's traditional printing industry usher in a revolution in e-commerce?
Printing industry costs soar
Can e-commerce reverse the dilemma?
There are more than 18,000 printing companies in the country, with the Pearl River Delta accounting for 80%, Dongguan with more than 2,000 leading positions, and Jiangmen with more than 1,300 and an annual output value of more than 6.3 billion. But at present, facing the difficulties of increasing raw material and labor costs, and the appreciation of the RMB, how to reduce costs and increase customers? What changes can e-commerce platforms bring?
"With the click of a mouse, the printing service company, its upstream and downstream companies, and the entrusted printing unit can complete all transactions except payment: from information release to transaction method selection, transaction party determination, and evaluation after the transaction result. . "The functions of Zhujiang.com are still unfamiliar to the traditional printing industry. It is reported that from the perspective of the development of e-commerce in the printing industry, China, the province, and the Pearl River Delta are all in their infancy, and there are currently about 15 printing industry websites in China as third-party intermediaries. However, these websites mainly stay at the stage of information service, and most of them do not have e-commerce functions. Although a few printing service companies have online quotation, file transfer and other columns, their main business is still going through traditional commercial channels.
According to the experts who developed Zhujiang.com, the promotion of e-commerce in the printing industry has attracted the attention of the competent authorities. It will be promoted to 18,000 printing enterprises in the province through the Provincial Printing Association, and the application of the popularization will not be a problem. However, the continuous development of e-commerce is based on the business needs of traditional industries. The printing industry is facing a cost crisis. How many business owners will recognize the role of e-commerce as a "life-saving straw"? While obtaining technical support, how to get the industry to identify has become the biggest problem.
"Online businesses are small and large"
SMEs can benefit from e-commerce
Today, Jiangmen has more than 1,500 printing companies, covering 9 categories including publication printing, carton packaging printing, and plastic packaging printing. Its total annual output value has exceeded 6 billion yuan. The printing industry in Jiangmen, with foreign-funded enterprises and private enterprises as the main body, has taken shape, and a number of printing equipment with advanced equipment and technology are already quite large. Especially the foreign-funded printing enterprises in Heshan are mostly first-class equipment, scientific management, advanced technology. Does Heshan have such an e-commerce website? How does it work?
The Heshan printing e-commerce platform opened in September last year is such a website. Ten months ago, Heshan City Information Industry Bureau and Science and Technology Bureau co-organized this website through the technical support of the multi-win e-commerce platform. The reporter saw on this e-commerce platform that more than 200 pieces of supply and demand information registered on the website are almost the products of several companies in Dongguan, Suzhou, Yichun, and Zhengzhou. Heshan only has the Sanxin paper printing factory that produces stickers The Dongsheng Education Printing Factory of Gonghe Town, which is the production workbook, registered the supply and demand information, while the functions of electronic contract, electronic payment and online bidding were reduced to decoration. Only one man and one woman registered the information in the talent center. Only industry news and exhibition information With the update, the entire website looks deserted, why is it difficult to promote e-commerce?
"This is just the beginning." According to Chen Section Chief of the Press and Publication Section of the New Bureau of Culture Management of Jiangmen City, although the printing industry in Jiangmen City has basically determined the important position in the printing industry in Guangdong and even the country, the development is uneven and the scale of enterprises is uneven. Qi is the "bottleneck" for Jiangmen Printing to seek a greater breakthrough. The development orientation of Heshan Printing has always been to create an "industrial park", but it is the first time that the mainstream practice of the world created with advanced IT industry has emerged. In Heshan, although there are leading bosses such as Artus and Hongxing with an annual output value of more than 1 billion, there are also many "workshop-type" enterprises whose scale is not up to standard and their technology and equipment are still lagging behind. It is understood that large enterprises complete transactions through e-commerce, and it is certainly difficult for small and medium-sized enterprises to promote them.
"Online enterprises are small and large, and we hope to use this form to help small businesses get on track." Li Shan, Deputy Director of the Information Industry Bureau of Heshan City, said that the four e-commerce businesses that were created last year, such as hardware, bathroom, footwear, umbrella and printing The platform is still in its infancy, most companies are still accustomed to traditional methods of operation, but many young business owners have accepted this concept very well when it was promoted. Many companies recognize customers through the Internet, but At this stage, they are through further interviews to complete the transaction. "It is foreseeable that once SMEs realize their equal status on the Internet, they will use this platform to publish products and business information to the world autonomously, and independently conduct electronic contracts, electronic transactions, and large-scale electronic payments with customers around the world. Etc. without the intervention of platform managers. Then, e-commerce will usher in the best opportunity for development. "
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