E-commerce business model has become the mainstream packaging printing industry

[ppzhan Abstract] With the development of network technology, computers have become a must-have for people's work and life, and many habits are being changed. Online shopping has successfully replaced traditional shopping methods and has become a shopping for many people. Although the interests of the packaging and printing industry have not been seen in the direct relationship, from the production line, the packaging and printing industry has enjoyed it.

In 2013, the “Double Eleven” was more lively than last year, and many astronomical figures were born: more than 10 million netizens flocked to Tmall, Taobao and other websites, and many well-known e-commerce companies in China made crazy promotions, attracting 19.1 billion yuan in 24 hours. The downstream express company is fully operational, and one high-speed printer keeps on...

According to the monitoring of the State Post Bureau, the main online merchants represented by Taobao.com generated a total of about 180 million orders of express delivery in the “Double 11” all day, 80% of which were generated by the “Taobao Department”, an increase of 85% over the same period of last year; Each express delivery company handled more than 60 million pieces of express mail, up from the peak of the “double 11” last year, with a growth of 71%.

The next order for netizens means a corrugated box (for whatever size), there must be a courier note on the box or courier package. Calculated by 100 million pieces, on the "Double Eleven" day, 100 million express notes were printed, and 100 million corrugated boxes were put into the market from the production line (not to mention the actual situation). If a courier company's document printing costs are calculated at 0.3 yuan / share, the 100 million courier receipts are worth 30 million yuan. Such a large order is enough for a small and medium-sized bill printing company to eat for half a year. On this day, the printing companies that printed the express documents of express companies such as SF, Zhongtong, Shentong, Yuantong and Huitong actually made a fortune. For the time being, there is no theoretical calculation of the output value and capacity of carton manufacturers, label printing, high-speed printer equipment suppliers, consumable suppliers and so on.

In 2013, the “Double Eleven” online shopping festival, jubilant not only netizens and e-commerce, is actually a change of business model, indicating that the e-commerce era can no longer resist. In the context of the new economy, new marketing models, and new business processes, the traditional business ecosystem is really replaced by a new economic model represented by e-commerce. Ma Yun, Chairman of Alibaba's Board of Directors, said of the success of the “Double Eleven”: “It is not Ali, but the trend to defeat the traditional retail industry!”

The trend is changing. Is the printing and packaging enterprise in the traditional zone still watching the fire? Online printing is an unstoppable trend. Those printing entrepreneurs who don't want to jump out of the tradition but want to find their own printing transformation model, the way to explore e-commerce is really they are going to pursue new things.

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