Like the bosses of many multinational companies, Ke Cilei, president and chief executive officer of Royal Philips Electronics in the Netherlands, is also a frequent visitor to China. At the "Philips China 20 Years" celebration, he expressed his sincere hope that since the mid-1990s, Philips' patent licensing fees have increased at a rate of 10% per year. The profits created by relying on patents have now become Philips profit centers. "In some cases, we keep patents in order to obtain a bigger market."
Regarding the DVD patent charge incident, Ke Cilei said: “This requires the efforts of both payers and fee-payers. On the one hand, we need to understand the ideas of local companies; on the other hand, we need these companies to understand the rules of international intellectual property rights. I think this needs An educational process."
Philips launched a new brand promotion from the second half of last year. Ke Cilei said: "The repositioning of the brand is not happening overnight. What we are doing is increasing the consumer's recognition of the brand, striving to establish a sustainable brand positioning, and laying a good foundation for Philips' long-term development."
Regarding the DVD patent charge incident, Ke Cilei said: “This requires the efforts of both payers and fee-payers. On the one hand, we need to understand the ideas of local companies; on the other hand, we need these companies to understand the rules of international intellectual property rights. I think this needs An educational process."
Philips launched a new brand promotion from the second half of last year. Ke Cilei said: "The repositioning of the brand is not happening overnight. What we are doing is increasing the consumer's recognition of the brand, striving to establish a sustainable brand positioning, and laying a good foundation for Philips' long-term development."
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