Globalization vision of a "Chinese Dream" in a furniture exhibition

The permanent organization of Chengdu Furniture Exhibition Organizing Committee is the general manager of New Oriental Exhibition Co., Ltd. Jiang Dan from July 3rd to 6th, the 14th Chengdu International Furniture Industry Exhibition will be held in the new exhibition center. This exhibition, which is known as the “Top Platform for China's Furniture Domestic Trade”, first proposed the theme of “China Platform·Global Sharing” this year. According to Jiang Dan, the permanent organization of the Chengdu Furniture Exhibition Organizing Committee and general manager of Chengdu New Oriental Exhibition Co., Ltd., this is an ambitious goal and a huge project. In the next few years, Chengdu Furniture Fair will focus on creating a multi-functional exhibition platform covering the whole country and facing the world, integrating trade functions, information dissemination and industrial services.
"Chinese Dream" originated from the maturity of the platform. Jiang Dan said that there are two reasons for proposing this theme this year. First, Chengdu Furniture Fair has become more mature as the preferred platform for Chinese furniture domestic trade. Secondly, changes in the external environment, the international market. The weakness has objectively spurred more and more foreign companies and home furnishing people to pay more attention to the Chengdu Furniture Fair.
The maturity of the platform is mainly reflected in the data. Since 2008, the annual booth gap has been increasing, and the annual turnover has also increased. In 2011, the total turnover of the site was 8.67 billion yuan, and in 2012 it reached 10.6 billion yuan. In addition to gaining recognition from the industry in the creation of the domestic trade platform, and in the context of the global economic crisis, Chengdu Furniture Fair has also realized the transfer of some enterprises from “coastal to inland” industries.
What is the significance of sharing not only the trade platform Chengdu Furniture Fair? Jiang Dan explained that for domestic and foreign home furnishing enterprises and dealers, the first thing to share is the “trade platform” that directly creates wealth.
Each year, hundreds of thousands of dealers from all over the country invited by the organizing committee are the artery for enterprises to expand the domestic market, and it is also a shortcut for many enterprises entering the Chinese market for the first time to enter the channel quickly.
On the other hand, after several years of efforts, Chengdu Furniture Fair has increasingly become an “information-intensive” platform. Especially last year, the China Home Presidents Summit and the China International Home Creative Design Seminar have realized the exchange of home and home ideas. In a certain sense, "China Platform·Global Sharing" is a further deepening of "going out" of foreign companies and "going out" of domestic enterprises in design concepts.
In the next ten years, globalization will continue. However, Jiang Dan believes that “China Platform·Global Sharing” is definitely not a one-off, or several exhibitions, and it must be a long-term and arduous process.
Since the beginning of last year, the pace of practice has been started. The organizing committee first released the news about Chengdu Furniture Fair to the mainstream websites of the United States, Spain, Portugal, Brazil, Australia and other countries through the PR Newswire; the first time invited famous foreign designers to come to the lecture. ... In the next ten years, the organizing committee will continue to make Chengdu Furniture Exhibition a set of transactions, information and services through the global exhibition information release, the participation of international home brands and the invitation of famous designers. An integrated multi-functional platform.
Zhang Zhaohua, West China Metropolis Daily reporter Zhang Ying