Digital printing is a high-tech printing technology developed in the 1990s. In recent years, with the rapid development of computer technology, digital technology and network technology, digital printing featuring on-demand printing and variable information printing has become increasingly active. Related technologies have been continuously innovated and the market share has continued to expand.
Digital printing is the development direction of printing technology. From a technical point of view, there is not much gap between China and Western developed countries such as Europe and the United States, but in terms of practical application, we still lag behind Western developed countries. At present, China's digital printing can only be used as a supplement to traditional printing such as offset printing, silk printing, and flexo printing. Compared with the CTP technology in the digital field, there is still a clear gap in the promotion and application of digital printing. At the end of 2010, the relevant state departments have included digital printing and printing digitization construction projects in the work plan, and will provide special support in the next three years. It can be seen that the country attaches importance to digital printing. There is reason to believe that as long as all parties work together, digital printing will certainly have a huge boost to the rapid development of the printing industry.
Features and application fields of digital printing
Digital printing is a printing method that uses digital signals to directly control the position and strength of the coloring agent on the substrate, and ultimately forms a visible image. The key technologies of digital printing include image processing technology and digital pre-press technology, and its core equipment is a digital printing machine. Image processing is a technology that converts analog image signals into digital image signals and processes them according to specific requirements. It permeates the entire process of digital printing: digital prepress technology incorporates manuscript input, word processing, image processing, typesetting and The prepress processes such as color separation are all combined and work in digital mode: the digital printing machine is actually a high-speed hard copy conversion system, which converts digital pages into high-quality monochrome or color prints at high speed. The current digital printing machines have static electricity Five methods: photography, inkjet imaging, electrocoagulation imaging, magnetic recording imaging and ion deposition imaging.
The characteristics of digital printing are mainly reflected in:
1. The printing process is fully digitized. It directly converts digital files and pages into printed products. No film and printing plates are needed between production processes. It is greatly simplified than traditional printing processes and has absolute advantages in small amounts of printing and urgent printing.
2. Digitally printed information can be 100% variable information, and two adjacent printed products can be completely different. This flexible and fast information variable on-demand printing method can greatly increase the company's advantage in fierce market competition .
3. Layout transmission can be carried out via the Internet to realize off-site printing.
Digital printing is not only printing, but also contains more value-added content. The application fields of digital printing are extremely wide, including newspaper printing, publishing printing, packaging printing, digital color proofing and large-format color outdoor advertising, as well as digital printing, institutional printing, personalized publication printing, personalized marketing products Printing, personalized direct mail advertising printing, electronic supervision code printing, financial and postal bill printing, etc.
Features and application fields of digital printing
Digital printing is a printing method that uses digital signals to directly control the position and strength of the coloring agent on the substrate, and ultimately forms a visible image. The key technologies of digital printing include image processing technology and digital pre-press technology, and its core equipment is a digital printing machine. Image processing is a technology that converts analog image signals into digital image signals and processes them according to specific requirements. It permeates the entire process of digital printing: digital prepress technology incorporates manuscript input, word processing, image processing, typesetting and The prepress processes such as color separation are all combined and work in digital mode: the digital printing machine is actually a high-speed hard copy conversion system, which converts digital pages into high-quality monochrome or color prints at high speed. The current digital printing machines have static electricity Five methods: photography, inkjet imaging, electrocoagulation imaging, magnetic recording imaging and ion deposition imaging.
Application status and existing problems
In recent years, digital printing technology has matured and developed rapidly in China. It has been widely used in commercial express printing, institutional printing, publishing printing, packaging printing, bill printing, finance, telecommunications and insurance. But compared with traditional printing, digital printing is still at a disadvantage. Traditional printing has many advantages that digital printing cannot replace. Therefore, in a relatively long period of time in the future, digital printing can only be a good supplement to traditional printing, and cannot quickly replace traditional printing. Judging from the current domestic market, the penetration rate of digital printing systems is still very low. According to statistics, by the end of 2010, China's digital printing accounted for about 10% of the total national printing market, which has huge room for development compared with developed countries. . In addition, the development among regions in China is uneven. The rapid development is in places such as Beijing, Shanghai and Guangzhou. The demand for personalized printing and on-demand printing in these regions is growing rapidly, while the development in the northwest and northeast regions is relatively more Slow, this is caused by many reasons. From the point of view of enterprises that carry out digital printing business, the operating conditions of some enterprises are unsatisfactory, the business sources are insufficient, and the equipment operating rate is low, which directly leads to a decline in the profits of the enterprise and even a loss.
There are many reasons for the above phenomenon, but the main points are as follows:
1. People's consumption concept
In developed countries such as Europe and the United States, people continue to pursue personalized and fast services, and the price is not particularly important, but in our country, on the contrary, high quality and low price dominate the printing consumption, which makes it difficult to obtain the advantages of digital printing. Play.
2. Cost issues
At present, there are not many domestic digital printing machine manufacturers. Some production-grade high-end digital printing machines still rely on imports. The high prices of hundreds of thousands of dollars or even millions of dollars, coupled with the depreciation due to the rapid update of equipment The quick risk directly affects the promotion and application of digital printing in China. Although the cost of digital printing has been declining in recent years, it still cannot be compared with offset printing. Because its price exceeds the affordability of ordinary consumers, it is still difficult to achieve large-scale applications.
3. Technical issues
In recent years, digital printing technology has made great progress overall, but key technical issues such as printing speed, layout digitization, data processing, database application, adaptability to ordinary paper, and work stability need to be further improved. At the same time, The technical training of operators is also crucial.
4. Market issues
The outstanding feature of digital printing is that it can adapt to the needs of small batch color printing or other on-demand printing. This is the development trend of the printing market. It is relatively mature in the western developed countries, but it has just started in China, and the demand market has not been really established. Most users have not yet realized the advantages of digital printing, so the digital printing market urgently needs to be nurtured.
5. Performance problems of existing digital printing equipment
At present, most digital printing machines in China have a small format and thin paper that can be printed. This limits the wide application of digital printing in the field of packaging printing and makes the advantages of digital printing not fully exerted.
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