False advertising for medical and health care has been banned repeatedly. A few days ago, 8 government departments including the Shanghai Administration for Industry and Commerce, the Communications Administration, and the Health and Family Planning Commission jointly launched a special rectification action for false and illegal medical advertising.
The relevant person in charge of the Shanghai Administration for Industry and Commerce told reporters that Shanghai is one of the most regulated areas in the national advertising market, but the monitoring illegal rate of medical and health advertisements is still higher than the average Shanghai illegal rate during the same period. The joint operation launched a few days ago will continue until the end of July, with medical services, medicines, medical devices, health foods, health supplies, and disinfection products as the key remediation categories; newspapers, periodicals, radio, television, Internet sites, non-newspaper prints And the packaging of commodities are the key remediation media.
In fact, the current false medical advertisements on the market are no longer the common obvious false information such as "all treatments" and "drugs to diseases". The reporter learned that Shanghai will clearly crack down on the six major false violations, including "using consumers, patients, medical experts, scientific research institutions and other name certificates to ensure efficacy and efficacy, and using the image and name of public figures to promote": "Using medical information special editions, special programs and news reports, in the form of gifting medical health books, expert lectures, medical explorations, and patients telling treatment experience, disguised medical advertisements in disguise to promote medical products and medical services": "Use The mass media publish prescription drug ads targeting the general public, etc.
In response to the increasingly concealed new means, the Shanghai Administration for Industry and Commerce emphasized that it will establish and implement an advertising release review system and accountability system; establish a city-wide medical advertising supervision expert database, gather professional forces, and provide technical support and professional assistance for remediation of false and illegal medical advertising; At the same time, strengthen the management of the pharmaceutical industry's advertising credit evaluation, publicize the pharmaceutical industry's advertising credit evaluation index, and expose a batch of serious and typical false illegal medical advertisements; further strengthen the supervision of Internet pharmaceutical advertisements and information, form a seamless connection, and jointly manage Law enforcement collaboration mechanism.
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